That’s a great story! We all want to have that piece of appreciation for our marketing plan. After all, every startup, venture, and business has a story behind it.
Thanks to stories, we can communicate and know how storytelling is important, for example, to become a freelance writer.
Only a writer knows the value of a legit story. You cannot expect a knob to build your business story, compelling enough to woo the audience. You’ve to capture attention, entertain people, and enlighten them with your experience.
With so many deliveries, your story has to be short and crisp (no one likes to read a novel!).
As much as your business is valued, so is its story. We all have one, and they are all memorable and shareable.
Persuasive writing can help you build your marketing story. Great content helps to make a living online.
Thanks to the great content writers who know how to deliver compelling and attractive marketing stories. Content writers just have to know the gist of your business, mission, and audience- they’ll be set with a great write-up for your company.
Consider yourself as an audience. What would you rather read? A good, short, and well-written content, or a long story with boring content? We are sure you’ll go with short and crispy content!
Only a writer knows how to make marketing stories valuable and attractive to skip. After all, stories matter!Telling a marketing story
After we have a marketing content and strategy, the next question is- how to deliver them? Do we have to follow a flow? What will make your story a good marketing story? Digital marketing companies in Indiahave many writers working around content.
Content writers vary from company to company. Some would give you the right delivery, some with the right context, and some can play both. But what about business blogging? What is important?
As a writer, a business blogger should know about the 5 main components of marketing stories. Make sure you fit these in your blog! Let’s go through them!1)
What is the main attraction in a movie? Yes, it’s the hero and heroine. Without the main lead, your movie wouldn’t make sense. In the same way, a business operates. It may be a person, a talking toy, or just something you saw in the market.
Pro tip- Don't consider your business as the main hero.
Your main aim is to emotionally engage the audience with the product and make them trust your relationship. By making your business the main piece of attraction, you won’t only look selfish but disconnected from the audience. In the digital world, it is also known as insecurity-based advertising under competitive digital marketing prices in India
Let’s quote an example- buy our shampoo or you’ll die lonely and become alone. Isn’t it selfish? The message doesn’t deliver any marketing message but is just a pompous attempt.
Your customer is the hero.
When you start a business, customers are your target. You’ve to make sure they know your product and promote it (by using it). Hence to make your story attractive, make them your hero!2)
A hero is only made with a story. Your business story is another important aspect to consider. As you progress in business, you make amends and solve customers’ problems.
Online business ideas that help in customer transformations and your promotion should be your goal. Walk along with your customer!
Know the transformation
Do they want a health transformation? Relationship transformation? Wealth transformation? Or a career transformation?
A marketing story is only made when you understand your customer’s future goals.3)
Now that we have the hero and their story, we need suspense. Else why would the hero become THE HERO?
Likewise, your business needs an obstacle to make challenges during transformation. It makes the story interesting and plays a major role in before and after a customer.
Consider the external and internal obstacles- they may range from emotional to psychological roadblocks. It also includes the inner limitations.4)
If the customer is the hero, you and your business have to be a vice mentor. As the mentor will provide all the essential information and other tools to help the customer reach their goals.
This requires an empowering marketing message that would emphasize the main lead‘s journey from their efforts and work.
Make your business story as the guide, coach, help, and mentor. You are here to inspire and make others work accordingly. Your story should be compelling to make the customer the hero!5)
Every story needs a moral or a conclusion. After the storytelling is finished, we all want to go through the message it is intended to give. Marketing stories play the same role.
You have to show people that they can become a hero, overcome their inner inhibitions and obstacles and get their desired goals with your product or business.
In the end, you have to make sure your business can guide and mentor your customers to become a better version of themselves, fight through the external and internal obstacles, and let them achieve the desired goals.Wrapping up
A business story is as important as the business. You have to know the audience and the audience should know you. It is important to curate subtle and sophisticated stories and help them discover the value of your business and product. Be clear and you’ll shine.
Always follow marketing ethics and tell the truth behind your business. The digital world can be dicey but can help you win the race of competition with- THE TRUTH!
Be honest with your business, and the problems you serve and solve. Loyalty and honesty are the keys to good business.
Are you looking for help with your good marketing story? Aggiler’s Digital marketing services in India can help. We know how to deliver your market story, the right way.
With your vision goggles, we will help you get more clients and customers! Let’s make an engaged audience for your business- start today.