The world transformed- from a basic marketplace to everything going digital- people started their life digitally. There used to be a time when we had email accounts to chat. From a basic interactive platform, the internet became a search engine (Google shoutout) to a business place.
When we talk about business, it comprises everything, from e-commerce to healthcare, and from education to job portals. There is nothing that you cannot find on the internet. Need a quick snack? Zomato it! Need a quick ride home? We have Uber!
The digital world is fast, effective, and lets us interact with a broad range of audiences. You may go global without even realizing it! A vast pond of opportunities, it is a place where an entrepreneur can grow, a startup can establish, and small businesses can take off. You may connect with the audience emotionally, and engage them with your brand.
Loyalty, trust, and authenticity are what make people get attached to a brand. With the help of social media, and other Digital marketing services in India you may put your name out there.
In this blog, we will go through some of the best brands with successful digital marketing stories that inspired us!
It was in October 2019, that Lays launched its campaign called smile deke dekho. From the parent company called PepsiCo, we all love the potato chips made by Lays.
The brand promoted the message of how a simple smile can universally connect different individuals while effortlessly conveying emotions and moods through each flavor and packet of chips.
The initiative's uniqueness was engaging influencers on various social platforms to promote the brand. Not only that but Lay's created more than 350 curated packs for the Influencers.
People started getting emotionally engaged with the chips.
The power of a single smile with positivity was encouraged by the packet of chips.
People started to pose a smile with Lays to get recognized on social media platforms like Instagram and Snapchat.
When it comes to creating its digital footprints in the space of digital marketing, Burger King is legendary. Their digital campaign in the United States was a brilliant marketing strategy. The constant competition between the two brand rivals, Burger King and Mc Donald's, frequently caused a ripple in the waters of the digital marketing space. Every brand wants to try new technologies to make their mark out there but many fail!
When it comes to Burger King- they love experimenting. They aim to create a marketing space for customers to love and enjoy.
One such marketing strategy made by Digital marketing company in India is to incorporate voice-enabled devices. This digital campaign highlighted the catchphrase of Google's voice-activated tools, "Ok, Google, what is the Whopper burger?" As a result, any home device that is close enough to hear the prompt will enable itself and read up on Burger King's famous whopper burger.
Whopper burger became a viral success, encouraging users to try the new thing out!
It set a trend around experimenting with digital strategies and thinking out of the box.
Zomato is yet another digital food chain that has managed to master the world of digital marketing. The brand is well-known for winning hearts on social media, owing to its expertise in the digital marketing space. Its tweets, for example, have consistently promoted customer engagement with the brand and vice versa. And have you seen the texts Zomato drops? Fun, right?
People love to join the Zomato community and interact with each other.
Remarkable work by the content team to curate something from memes and food!
Nikon launched a campaign called I Am that made everyone nostalgic. People were encouraged to click photos and make memories. There was an advertisement on the father clicking photos of a baby playing with bath foam saying- I Am A Shark!
In a way, the brand promotes capturing the little moments of life, telling the audience to live rather than wasting the moment.
People get emotionally engaged with the brand.
Creating memorable moments also promoted life achievement.
The Times of India is a well-known daily newspaper brand in India. However, it has been viewed as a struggling newspaper as more robust digital news platforms emerge. The Times of India's new digital marketing campaign has stirred up emotions associated with print newspapers in every household.
#NewspaperMornings was the name of the campaign. It was narrated to the audience in the voice of famous lyricist Gulzar as the short film. It featured his poem (Bina akbhar ke, chai subah ki adhoori lagti hain…na din chadhta hain poora, na poori aankh khulti hain”,) and conveyed the message that the brand wishes to reintroduce to its customers: "Some relationships never change."
The film weaves an emotional aspect of newspapers in our lives, with the morning cup of chai, the thirst for new and unknown information, and the desire to be a part of the heated debate.
People shared the short film on various social media platforms and the campaign was successful.
It emotionally engaged people with the brand.Wrapping up
The digital world is going wild. From a simple sale to service, everything that is digital- is trending. With the help of Digital marketing companies in Indialike Aggiler, you can ensure successful campaign stories and build your brand out there. All it takes is commitment, quality work, and loyalty. Let’s go digital, and create success stories with Aggiler!