Most platforms recommend posting at least twice a week, but some social media platforms are exceptions. We tweet every day at Aggiler, whether it's to promote a blog, an office event, or relevant curated content. Using Snapchat, Facebook, and Instagram Stories is another great way to stay top of mind. Because stories are only available for 24 hours, you have the opportunity to create a sense of urgency and exclusivity with your content without being overly aggressive.