Royal Launch Of Royal Enfield Hunter 350
Royal Launch Of Royal Enfield Hunter 350
Royal Enfield officially unveiled the eagerly anticipated 2022 Royal Enfield Hunter 350 in India. People are eager to learn the Royal Enfield Hunter 350's pricing and availability date. It's crucial to remember that the 2022 King Lee Enfield Hunter 350 has an ex-showroom starting price of Rs. 1.49 lakh and a maximum price of Rs. 1.68 lakh. One can visit the official website or go to the Royal Enfield store closest to them for further information on the price. The 349cc, solitary, air-oil cooled, fuel-injected engine of the Royal Enfield Hunter 350 produces 20.2 horsepower at 6,100 RPM and 27 Nm of maximum torque at 4,000 RPM. The engine is paired with a 5-speed six-speed manual and is advertised as having a 36.2 km/l fuel economy. The third product to be built on the J-series platform used by the firm will be the brand-new Royal Enfield Hunter 350. It will be available in two variations, Retro and Metro, and is anticipated to be among the most reasonably priced RE available to buy in the nation. Here is everything you need to know about it.
Specifications of Royal Enfield Hunter 350
The new Hunter 350 has twin shock absorbers with a 6-step adjustment at the rear and 41mm telescopic forks up front. Depending on the model, one can pick among spoke rims and alloy wheels, and it travels on 17-inch tires. The motorcycle has a 300mm front disc and a 270mm rear disc with dual-channel ABS for braking purposes.
The Hunter 350 is equipped with a twin-pod center console, one of which is the Tripper navigation pod, which will be available as an add-on. The business will also provide a variety of other accessories. The TVS Ronin, Honda H'ness CB350, Jawa Forty-Two, and other motorcycles will be competitors of the new Princess Enfield Hunter 350 once it is released.
One stylish motorcycle is the Royal Enfield Hunter 350. It has a small footprint and a vintage aesthetic. The motorcycle has a round headlight, fork cover gaiters, wired or ten-spoke discs (depending on the variation), a powerful gas tank, a single candidate, and a sport exhaust. There will be a total of seven color variations available.
A 349cc, solitary, air-oil cooled, fuel-injected engine that produces 20.2 horsepower at 6,100 RPM and a maximum torque of 27 Nm at 4,000 RPM powers the brand-new 2022 Royal Enfield Hunter 350. The engine weighs 181 kg dry and is paired with a 5-speed manual gearbox.
The Hunter 350 has twin shock absorbers with a 6-step adjustment up front and 41mm telescopic front forks. The motorcycle has a 300mm front disc and a 270mm rear disc with dual-channel ABS for braking purposes.
Depending on the model, one can pick among spoke alloys and alloy wheels, and it travels on 17-inch tires. The Hunter 350 comes with an offset dual center console, one of which is the Tripper guidance pod that will be available as an add-on.
Marketing Strategy of Royal Enfield
Indian firm Royal Enfield has British roots. It is a publicly traded corporation with ties to the automotive sector that trades in two-wheelers. This brand's vehicles are well-known for their tough styling, unmatched stability, and raw power. Police and Army troops have long favored the brand. Royal Enfield was established in 1909, and 1955, it amalgamated with Madras Motors.
The manufacture and marketing of motorbikes- are a part of Royal Enfield's marketing mix because the company operates in the automotive industry. It began its business life making motorcycles for the Indian Army. In addition, it manufactures bicycles, weapons, stationary engines, and lawnmowers.
Position in Royal Enfield's brand promotion strategy: Indian corporation Royal Enfield has its corporate headquarters in Chennai, Tamil Nadu. Along with more than fifty other nations, including India, Spain, Switzerland, Singapore, Holland, Ukraine, Malaysian, Korea, Switzerland, Portugal, France, Germany, Italy, Great Britain, Japan, Argentina, Australia, and the United States, it has expanded its product presence internationally. The company initially sourced equipment for 350cc bikes from either the Commonwealth and put them together at its Chennai plant. By 2013, a new manufacturing facility was established in Chennai's Oragadam neighborhood, and the Tiruvottiyur factory became a secondary manufacturing company that continued to produce various models and engines.
The role of price in Royal Enfield's marketing mix: As one of the pioneers in the two-wheeler industry, Royal Enfield does have the privilege of being an iconic business. For fans of motorcycles, it has evolved into a status symbol in the premium market. Bike enthusiasts and young people in the middle age range, prioritizing quality over the price at any given time, are the target market for Royal Enfield. It has chosen to charge more for its high-quality items. Because the company offers a strong, fashionable product with a well-known, high-profile brand name, its target buyers don't think twice about purchasing the high price.
It displayed its custom bikes at the Wheels and Waves recumbent bicycle show in Biarritz, France. In acknowledgment of its achievements, Royal Enfield has received numerous honors and medals. It was named the Nicest Company this year By Business Standard in 2015, and former President Barack Obama even praised it as one of the best motorcycles he had ever seen. Built like a gun, shoots like a bullet is one of its catchphrases.